Multistans Unite! How Puregold OPM Con 2025 Is Breaking Fandom Boundaries

By C.M. Ong | Entertainment | July 5, 2025

Bulacan, Philippines — At the intersection of loyalty and love for music, a quiet revolution is unfolding within Filipino fandoms. The Puregold OPM Con 2025 is not just drawing massive crowds—it’s dismantling the walls that once divided them. As co-headliners SB19 and BINI take the stage alongside artists like Flow G, KAIA, G22, Skusta Clee, and SunKissed Lola, a new kind of fan has emerged in the spotlight: the multistan.

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Watch CETV Philippines Report about Puregold OPM Con 2025

Source: CETV Philippines

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Long gone are the days when fans were expected to choose a single group and defend them at all costs. Instead, Reddit threads and TikTok comments are overflowing with declarations of unity—“PPOP RISE. OPM RISE.” Fans proudly post, “A win for multis!” and call on fellow stans: “Multistans, make some noise! Let’s go!”

This shift is seismic for a community once fraught with rivalries—especially between high-profile fanbases like A’TIN (SB19) and BLOOMs (BINI). What once flared up in online cockfights is now being replaced with a more collaborative energy. Puregold’s strategic decision to feature multiple fan-favorite groups in one genre-spanning lineup has created a neutral ground where shared admiration trumps competition.

“This concert is meant to uplift, not divide,” one fan wrote online, signaling a deeper transformation in how fans perceive their role in the P-Pop movement.

This new multistan culture is heavily shaped by social media, where fans can follow multiple groups with ease, remix content, and celebrate crossover interactions. Platforms like TikTok and Reddit have been key in spotlighting this change—amplifying sentiments of inclusivity and appreciation rather than division.

What also helps is Puregold’s deliberate emotional branding. By framing the concert as a “celebration of identity” and tying access to everyday grocery shopping, they’ve effectively united fans not just through artist loyalty but shared national pride and consumer experiences.

Still, this evolution hasn’t come without friction. Some fans remain skeptical of unity campaigns, suggesting they may be surface-level PR moves. Yet the overwhelming response from multistans suggests a growing cultural maturity in OPM fandoms.

As Puregold OPM Con 2025 unfolds, one thing is clear: the age of the multistan isn’t just here—it’s thriving. And with it comes a new era for P-Pop: one built on mutual respect, shared joy, and a collective vision of Filipino music rising together.