BTS’s Jin, BLACKPINK’s Jisoo, TWICE’s Sana, and aespa’s Ningning Shine at Alo’s First Asia Flagship Opening in Seoul
Alo Opens First Asia Flagship in Seoul with Star-Studded Event Featuring BTS’s Jin, BLACKPINK’s Jisoo, TWICE’s Sana, and aespa’s Ningning
On July 4, 2025, U.S.-based lifestyle and wellness brand Alo wil be officially launching its first Asia flagship store in the heart of Seoul’s Dosan Park, Gangnam-gu, a premium fashion district known for luxury brands and elite clientele.
Ahead of the grand opening, Alo held a celebration photocall on July 1, instantly going viral thanks to the dazzling presence of K-pop superstars including BTS’s Jin, BLACKPINK’s Jisoo, TWICE’s Sana, and aespa’s Ningning.
K-pop Ambassadors Turn Seoul into a Style Runway
As global ambassadors, Jin and Jisoo embodied Alo’s signature athleisure style with effortless sophistication. Jin’s clean, elevated look paired structure with comfort, while Jisoo stunned in minimal, modern layers that captured her elegant charisma.
Joining them, Sana and Ningning brought their own fashion-forward flair, interpreting Alo’s signature pieces with fresh, bold energy—earning praise from both fans and fashion insiders.
The photocall wasn't just a media event—it became a global style moment, with fans flooding social media to praise the stars' visuals and Alo's sleek aesthetic.
Alo Expands Global Footprint in Asia
The Seoul flagship marks a key moment in Alo’s Asia expansion, reinforcing the brand’s rising influence across wellness, fitness, and fashion. With its mix of high-performance wear and celebrity appeal, Alo is positioning itself as a go-to label for modern, style-conscious consumers in Korea and beyond.
The new store is expected to become a must-visit destination for K-pop fans, athleisure enthusiasts, and Seoul trendsetters, continuing the brand’s momentum in the global lifestyle market.
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