Gong Cha Launches Felix-Inspired Taro Drinks in Korea, Featuring Stray Kids Star’s Signature Flavor

By C.M. Ong | June 28, 2025

Photo by 티비텐, CC BY 3.0, via wikimedia commons

Bubble tea lovers and Stray Kids fans, rejoice! Gong Cha Korea is giving its popular taro milk tea a glamorous new twist, inspired by none other than Felix, the global brand ambassador and beloved member of Stray Kids.

Starting yesterday, Friday, fans across Korea can sip on two brand-new drinks crafted in honor of Felix’s favorite flavor: the Taro Jewelry Signature Milk Tea and the Taro Jewelry Signature Smoothie.

A Taro Makeover Worthy of a K-pop Star

Felix has previously mentioned that taro milk tea is his all-time favorite, and Gong Cha has taken that love to the next level with a premium upgrade. These new beverages are layered with bold flavor and texture, offering a triple-layer experience that includes:

• A creamy taro milk tea or smoothie base
• A rich, dreamy taro foam layer
• Chewy taro “jewelry” pearls that add a satisfying bite

Whether you're a hardcore fan or a bubble tea newcomer, these drinks are designed to deliver a high-end, refreshing treat perfect for summer.

Exclusive Rewards and Limited-Edition Felix Merch

From Friday to Wednesday, customers who purchase either of the new drinks at Gong Cha Korea locations will receive double membership stamps via the Gong Cha app.

Even better—limited-edition Felix badges featuring the Stray Kids star’s face will be available as gifts for fans while supplies last. These exclusive items are expected to become instant collector's pieces among STAYs (Stray Kids' fandom).

Gong Cha Honors Felix’s Favorite Drink

“This was a special tribute to Felix’s go-to menu item,” a Gong Cha Korea spokesperson shared. “As a brand known for its taro drinks, we put our pride into creating a next-level interpretation of the classic.”

Promotional posters featuring Felix and the new drinks have already gone viral on social media, driving buzz ahead of the launch.

From K-pop Stage to Global Brands

Felix, who debuted with Stray Kids in 2017, has become known not just for his deep voice and dance skills, but also for his growing influence in fashion and branding. As Gong Cha’s global ambassador, he’s the perfect muse for a fan-forward flavor campaign.

Stray Kids continue to see commercial success with chart-topping songs like “God’s Menu”, “Thunderous”, “Maniac”, and “Walkin on Water.” This new beverage collaboration adds another layer to Felix’s global reach—and fans are already lining up.

Where to Find It

For more details on participating stores and promotions, check out Gong Cha’s official website or follow them on Instagram.