Elon Musk x G-Dragon: The Viral Tesla Cybertruck Collab Shaking the Internet
By Ann Tate | June 18, 2025
The Tesla Cybertruck is a walking talking giant marketing machine. For every person that sees it, the more people get interested in Tesla, and eventually buy one bc it’s simply the best. Just watch what happens when the king of K-pop, G-Dragon, shows up in a Cybertruck in Korea. pic.twitter.com/t0WyvLfpDb
— Teslaconomics (@Teslaconomics) June 15, 2025
Elon Musk and G-Dragon Break the Internet with Viral Tesla Cybertruck Collaboration
Hold onto your hats—the internet just got rocked by a collaboration no one saw coming. In a fusion of high-tech innovation and global pop culture, Tesla CEO Elon Musk and K-Pop icon G-Dragon went viral after Musk shared a surprise video showing GD arriving at his brand launch event in a Tesla Cybertruck. This wasn’t just marketing—it was a moment that left fans, trend-watchers, and industry insiders completely stunned.
The Scene: G-Dragon, the Cybertruck, and a Viral Moment
The viral clip, originally posted by a Tesla fan account and reshared by Elon Musk, shows G‑Dragon stepping out of a custom PEACEMINUSONE-wrapped Cybertruck at the Grand Hyatt Seoul. The moment took place on June 13, 2025, during the launch of GD’s “Peace Minus One Premium Highball.”
Musk captioned the clip:
“Just watch what happens when the king of K-pop, G-Dragon, shows up in a Cybertruck in Korea.”
The video’s casual, almost cinematic quality, the Cybertruck’s bold design, and GD’s effortless charisma instantly sparked a global online frenzy.
Why G-Dragon’s Involvement Is So Impactful
For those less familiar, G-Dragon (Kwon Ji-yong) is more than a K-Pop idol. He’s a fashion powerhouse, trendsetter, and creative director, whose influence spans music, design, and global culture. As a member of BIGBANG, he helped shape the international wave of Korean music and fashion.
Key Reasons This Partnership Hits Hard:
- Massive Influence: G-Dragon’s global fanbase, known as VIPs, is one of the most passionate and active online.
- Fashion Icon Status: A staple at global fashion weeks, his brand PEACEMINUSONE has collaborated with luxury labels like Chanel and Nike.
- Cultural Tastemaker: GD doesn’t chase trends—he creates them.
- Global Appeal: He bridges East and West effortlessly, making him ideal for Tesla’s expanding audience.
His involvement catapulted the Cybertruck from being just a tech product to a symbol of style and cultural relevance.
Cybertruck: Beyond the Vehicle
Since its 2019 reveal, the Tesla Cybertruck has stood out for its sci-fi, steel-armored look. It’s bold, polarizing, and purpose-built for viral culture. Tesla rarely uses traditional advertising—instead relying on social buzz, Musk’s own following, and now, cultural crossovers like this one.
With this GD feature, Tesla isn’t just selling a vehicle—it’s selling a statement piece. It says: this isn’t just about transportation; it’s about leading the future in style.
The Online Explosion
The moment Musk reposted the clip, it detonated across the internet.
- Trending Topics: Hashtags like #GDragonCybertruck and #ElonxGD surged to the top of X (formerly Twitter), Instagram, and TikTok.
- Fan Buzz: VIPs and Tesla fans alike lit up timelines with memes, edits, and excited reactions.
- Media Coverage: Major entertainment and tech outlets quickly reported on the crossover.
- Engagement: The original clip amassed millions of views within hours, with countless shares and reposts.
Adding to the momentum, Maye Musk (Elon’s mother) also retweeted the clip—furthering the campaign’s reach.
Why This Strategy Is Marketing Gold
This wasn’t just a celebrity car ride. It was a strategic cultural moment. Here's why it worked:
- Audience Crossover: Tech lovers met K-pop stans—each discovering something new.
- High-Impact, Low-Cost: A viral clip shared on social platforms is more powerful than a $10M ad buy.
- Authenticity Wins: The casual, off-script vibe resonated more than polished ads.
- Brand Boost for Both: Tesla gains cool points, GD gains even more futuristic flair.
It’s a masterstroke in social-first, influencer-powered marketing.
GD’s Broader Vision
Beyond the viral video, G-Dragon used the event to give back. He donated ₩880 million (approx. $635,000) to the Just Peace Foundation, supporting cultural projects and education in Korea. It was a gesture that added meaning and authenticity to an already powerful moment.
Looking Ahead: A New Era in Marketing
This isn’t just a one-off viral hit—it might be the beginning of a new marketing playbook.
Expect more:
- Tech x Pop Culture Collaborations
- Organic-looking social videos instead of commercials
- Icons like GD shaping product narratives
Younger consumers, especially Gen Z, value authenticity. This kind of social-first, culturally aware promotion hits the sweet spot.
Final Thoughts
Whether you're a die-hard Tesla enthusiast, a loyal VIP, or just someone fascinated by the collision of tech and culture, this moment was iconic. It wasn’t just viral—it was visionary.
What’s your take on the G-Dragon x Cybertruck moment? Did you love the video? Sound off in the comments below!
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