BTS RM Named Samsung Art TV Ambassador: A Fusion of Art, Tech, and Global Influence

By Rowella Michaels | June 17, 2025

Photo by TooMuch , CC BY 4.0, via wikimedia commons 

BTS Leader RM Appointed as Samsung Art TV Ambassador in 2025: Bridging Art and Technology

Global K-pop sensation and BTS leader RM (Kim Namjoon) has been officially appointed as the public relations ambassador for Samsung Art TV, marking another milestone in his already influential career. This partnership, announced in June 2025, reflects a perfect harmony between RM’s passion for the arts and Samsung’s cutting-edge technology.

RM, known for his deep appreciation of visual art, museums, and architecture, has long been admired not only as a rapper and lyricist but also as a cultural figure with a refined artistic sensibility. His collaboration with Samsung Art TV is seen as a natural extension of his personal interests and public image.

“Art should be a part of everyday life,” RM once said in a previous interview. “It’s something that constantly inspires and grounds me.”

What Is Samsung Art TV?

Samsung Art TV, part of Samsung’s premium line of lifestyle electronics, transforms television screens into digital canvases, displaying curated artworks from global museums, artists, and galleries. The platform aims to bring museum-quality visuals into homes, seamlessly blending modern art with technology.

With RM as the face of this initiative, Samsung is not just endorsing a product—it’s endorsing a lifestyle driven by culture, creativity, and innovation.

Why RM Is the Perfect Fit

• RM has donated to major art institutions like the National Museum of Modern and Contemporary Art (MMCA) in Korea.

• He often shares museum visits and art book recommendations on social media, influencing millions to appreciate contemporary and classical art.

• His introspective and philosophical nature aligns well with the message Samsung wants to send: tech can inspire, not just entertain.

Global Impact of the RM x Samsung Art TV Collaboration

This collaboration is more than just a celebrity endorsement—it’s a cultural movement. With BTS’s global fanbase (ARMY) and RM’s credibility as an art lover, Samsung Art TV is expected to gain massive international exposure, especially among younger generations who are increasingly drawn to curated, aesthetic experiences.

Marketing experts are already predicting a surge in interest in digital art platforms and lifestyle tech, as RM’s involvement adds both credibility and aspirational value to the brand.

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RM’s Legacy Continues to Grow in 2025

As RM steps into his role as Samsung Art TV’s ambassador, he continues to expand his influence beyond music—into art, culture, and technology. This partnership reflects not only his evolving identity as an artist but also his ability to connect worlds, whether it's through lyrics or lifestyle choices.

For fans and followers of BTS, this is yet another reason to celebrate RM’s enduring impact on global culture.